Iedereen is bezig: Hyves met tele2, Rabobank... allemaal interactivieit. Maar: hoe werkt die interactiviteit, hoe schaalbaar, en wat is het businessmodel?
dinsdag 19 februari 2008
donderdag 14 februari 2008
Heavy Viewers Watch Eleven Times As Much Online Video as Moderate Viewers
comScore and Media Contacts Study Highlights Behavioral Differences Among Online Video Viewer Segments
Heavy Viewers Watch Eleven Times As Much Online Video as Moderate Viewers;
140 Times as Much as Light Viewers
RESTON, VA, February 14, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, and Media Contacts, the global interactive media network of Havas Media, showcased the results of a proprietary study of the online video audience at a Video Symposium in New York yesterday. The research was designed to understand the consumption habits and mindsets of Internet video users as they relate to online video, TV, and advertising and content across both media. The results revealed differences in orders of magnitude: the heaviest viewers (top 20 percent of viewers) averaged 841 minutes of online viewing per month, while moderate viewers (next 30 percent) averaged 77 minutes, and the lightest viewers (bottom 50 percent) watched just 6 minutes each.
_________________________________________________________________________
Time Spent Watching Online Video by Viewer Segment
October 2007
Total U.S. – Home/Work/University Locations
Source: comScore/Media Contacts Custom Study
Online Video Viewer Segments Average Minutes per Month
Heavy Viewers (Top 20%) 841
Moderate Viewers (Next 30%) 77
Light Viewers (Bottom 50%) 6
_________________________________________________________________________
“The difference in consumption levels was astounding. The usage differences are reminiscent of the early days of the Internet,” said Jarvis Mak, VP of Research and Insight at Media Contacts. “However, the networks’ online distribution of first-run content will go a long way to bridging the gaps between heavy, moderate, and light viewers.”
Heavy Viewers Spend Time on Niche Video Sites
YouTube is the common thread among the heavy, moderate, and light segments – it is the top video site for all three and reaches the most overall video viewers (54 percent reach). Distinctive behavior for heavy video viewers is found by looking at the top indexing sites for this audience, revealing mostly niche video-sharing sites, each reaching less than 1 percent of the total U.S. Web population.
_________________________________________________________________________
Top Indexing Sites Among Heavy Viewers
October 2007
Total U.S. – Home/Work/University Locations
Source: comScore/Media Contacts Custom Study
Online Video Site Composition Index*
Ouou.com 460
MegaVideo.com 457
Youku.com 449
zSHARE 448
Tudou.com 447
_________________________________________________________________________
*Composition Index = Site Reach of Heavy Video Viewer/Site Reach of Typical Video Viewer x 100; Index of 100 represents parity
Moderate Viewers Enjoy Specific Online TV Content
By contrast, moderate viewers show a high propensity to view specific video content on broadcast TV sites, including WorldNow (ABC), CBS TV Local, ABC Daytime, Scripps TV, and CMT, rather than frequenting more general video-sharing sites.
_________________________________________________________________________
Top Indexing Sites Among Moderate Viewers
October 2007
Total U.S. – Home/Work/University Locations
Source: comScore/Media Contacts Custom Study
Online Video Site Composition Index*
ManiacWorld 201
Glumbert 175
WorldNow (ABC) 173
CBS TV Local 172
ABC Daytime 170
Scripps TV Station Group 169
CMT 168
_________________________________________________________________________
*Composition Index = Site Reach of Moderate Video Viewer/Site Reach of Typical Video Viewer x 100; Index of 100 represents parity
Light Online Video Viewers are Heavy TV Viewers
The conventional wisdom says that the heaviest users of the digital channel are likely to be the heaviest consumers of media in general. However, the study found that light online video viewers are actually heavier TV consumers, with 46 percent of this group indicating they watch more than 13 hours of TV per week. By comparison, just 39 percent of moderate video viewers and 30 percent of heavy video viewers watched the same amount of TV.
“To discover how best to reach and message online different kinds of video viewers, we used the comScore data to further develop proprietary segments: ‘Content Explorers,’ ‘On Demanders,’ ‘Sight & Sounders,’ and ‘ Television Devotees,’ ” Mak continued. “Capitalizing on the explosive growth of online video, especially as consumers have started exploring media and entertainment options due to the recent writers’ strike, requires a deep understanding of the viewing audience driving the demand.”
Heavy Viewers Watch Eleven Times As Much Online Video as Moderate Viewers;
140 Times as Much as Light Viewers
RESTON, VA, February 14, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, and Media Contacts, the global interactive media network of Havas Media, showcased the results of a proprietary study of the online video audience at a Video Symposium in New York yesterday. The research was designed to understand the consumption habits and mindsets of Internet video users as they relate to online video, TV, and advertising and content across both media. The results revealed differences in orders of magnitude: the heaviest viewers (top 20 percent of viewers) averaged 841 minutes of online viewing per month, while moderate viewers (next 30 percent) averaged 77 minutes, and the lightest viewers (bottom 50 percent) watched just 6 minutes each.
_________________________________________________________________________
Time Spent Watching Online Video by Viewer Segment
October 2007
Total U.S. – Home/Work/University Locations
Source: comScore/Media Contacts Custom Study
Online Video Viewer Segments Average Minutes per Month
Heavy Viewers (Top 20%) 841
Moderate Viewers (Next 30%) 77
Light Viewers (Bottom 50%) 6
_________________________________________________________________________
“The difference in consumption levels was astounding. The usage differences are reminiscent of the early days of the Internet,” said Jarvis Mak, VP of Research and Insight at Media Contacts. “However, the networks’ online distribution of first-run content will go a long way to bridging the gaps between heavy, moderate, and light viewers.”
Heavy Viewers Spend Time on Niche Video Sites
YouTube is the common thread among the heavy, moderate, and light segments – it is the top video site for all three and reaches the most overall video viewers (54 percent reach). Distinctive behavior for heavy video viewers is found by looking at the top indexing sites for this audience, revealing mostly niche video-sharing sites, each reaching less than 1 percent of the total U.S. Web population.
_________________________________________________________________________
Top Indexing Sites Among Heavy Viewers
October 2007
Total U.S. – Home/Work/University Locations
Source: comScore/Media Contacts Custom Study
Online Video Site Composition Index*
Ouou.com 460
MegaVideo.com 457
Youku.com 449
zSHARE 448
Tudou.com 447
_________________________________________________________________________
*Composition Index = Site Reach of Heavy Video Viewer/Site Reach of Typical Video Viewer x 100; Index of 100 represents parity
Moderate Viewers Enjoy Specific Online TV Content
By contrast, moderate viewers show a high propensity to view specific video content on broadcast TV sites, including WorldNow (ABC), CBS TV Local, ABC Daytime, Scripps TV, and CMT, rather than frequenting more general video-sharing sites.
_________________________________________________________________________
Top Indexing Sites Among Moderate Viewers
October 2007
Total U.S. – Home/Work/University Locations
Source: comScore/Media Contacts Custom Study
Online Video Site Composition Index*
ManiacWorld 201
Glumbert 175
WorldNow (ABC) 173
CBS TV Local 172
ABC Daytime 170
Scripps TV Station Group 169
CMT 168
_________________________________________________________________________
*Composition Index = Site Reach of Moderate Video Viewer/Site Reach of Typical Video Viewer x 100; Index of 100 represents parity
Light Online Video Viewers are Heavy TV Viewers
The conventional wisdom says that the heaviest users of the digital channel are likely to be the heaviest consumers of media in general. However, the study found that light online video viewers are actually heavier TV consumers, with 46 percent of this group indicating they watch more than 13 hours of TV per week. By comparison, just 39 percent of moderate video viewers and 30 percent of heavy video viewers watched the same amount of TV.
“To discover how best to reach and message online different kinds of video viewers, we used the comScore data to further develop proprietary segments: ‘Content Explorers,’ ‘On Demanders,’ ‘Sight & Sounders,’ and ‘ Television Devotees,’ ” Mak continued. “Capitalizing on the explosive growth of online video, especially as consumers have started exploring media and entertainment options due to the recent writers’ strike, requires a deep understanding of the viewing audience driving the demand.”
What do we watch online?
This is interesting: people are watching much of the same stuff they now watch on tellie or DVD. So: time- and placeshifting more important than long tail? or is the long-tail the same as time- and place shifting. Partly yes, off coures. Ah, why is this all so obvious!
woensdag 13 februari 2008
iPhone Flash Player
Dan says that iPhone will include flash in the coming months:
"Some folks who work closely with the iPhone product line are telling me that iPhones will support Flash video playback very shortly. While I know there has been a lot of speculation about Flash video on the iPhone not being possible due to battery constraints and other technical rumors, the only real thing stopping it from working is an agreement between Apple and Adobe.
While I don't personally have an iPhone, getting Flash video adoption on the handset will go a long way in helping to make video a lot more portable for handsets. Yes, many phones already do video, but iPhone users amongst all others are always very adamant about showing what the phone can do and the moment it does Flash video, you'll see a lot of iPhone users showcasing that to anyone who wants to watch.
UPDATE: I am already getting a lot of questions about what "very shortly" means and it's a valid question. The answer is I don't know for sure, but based upon who told me the info to being with, I took it to mean this quarter"
zondag 10 februari 2008
Uitgesteld tv kijken wordt de norm
Kijkonderzoek: kijkgedrag verandert fundamenteel
16 januari 2008 - Door Erwin Boogert
|
Internet TV = TV!!
Ik bedoel, 2.7 MILJOEN KEER BEKEKEN VIA INTERNET
Uitgegeven: 1 februari 2008 17:41
Laatst gewijzigd: 1 februari 2008 17:55
HILVERSUM - Boer zoekt Vrouw is ook op internet populair. De afleveringen en extra video's van het KRO-programma werden in januari circa 2,7 miljoen keer bekeken via Uitzending Gemist.
Dat is een nieuw record, aldus een woordvoerster van Nederlandse Publieke Omroep (NPO) vrijdag. In de top 3 best bekeken programma's op Uitzending Gemist staan in januari naast Boer zoekt Vrouw, ONM (522.000) en Wie is... de Mol (451.000). De programma's van de publieke omroepen werden in de afgelopen maand in totaal circa 13,4 miljoen keer via internet bekeken. Een jaar geleden bleef de teller in januari nog staan op 5,9 miljoen. 
Uitgesteld
Het bereik van televisieprogramma's op internet gaat vanaf mei 2008 door Stichting KijkOnderzoek gerapporteerd worden naast de reguliere kijkcijfers. Het uitgestelde kijkgedrag, bijvoorbeeld via een harddisk- of videorecorder, wordt sinds 1 januari dit jaar al meegenomen in de kijkcijfers.
2690 online TV stations listed.. of 5000.. of...
wiitv has an extensive overview of TV stations per country - 2690 in total at this point in time.
and watchtvonpc.net has about 5000 channels
U.S. Internet Users Viewed 10 Billion Videos Online in Record-Breaking Month of December
U.S. Internet Users Viewed 10 Billion Videos Online in Record-Breaking Month of December, According to comScore Video Metrix
To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate <http://www.comscore.com/boilerplate> .
Writer’s Strike May be Contributing to Surge in Online Video Viewing Activity
RESTON, VA, February 08, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users watched more than 10 billion videos online during the month, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Top-ranked video property Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
“December represented a considerably strong month for online video viewing,” said Erin Hunter, comScore executive vice president of media and entertainment. “With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void.”
Google Extends Lead in Online Video Market Share
Google Sites once again ranked as the top U.S. video property in December with 3.3 billion videos viewed (32.6 percent share of videos), gaining 1.3 share points versus the previous month. YouTube.com accounted for more than 97 percent of all videos viewed at the property. Fox Interactive Media ranked second with 358 million (3.5 percent), followed by Yahoo! Sites with 340 million (3.4 percent) and Viacom Digital with 238 million (2.3 percent).
________________________________________________________________________
Top U.S. Online Video Properties* by Videos Viewed
December 2007
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos Share (%) of
(000) Videos
Total Internet 10,156,199 100.0
Google Sites 3,314,962 32.6
Fox Interactive Media 358,353 3.5
Yahoo! Sites 340,409 3.4
Viacom Digital 237,689 2.3
Microsoft Sites 180,443 1.8
Time Warner Network 174,079 1.7
Disney Online 123,009 1.2
ESPN 84,839 0.8
Apple Inc. 50,316 0.5
ABC.COM 47,259 0.5
________________________________________________________________________
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
In total, nearly 141 million Americans viewed online video in December. Google Sites also captured the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo! Sites with 38.2 million.
________________________________________________________________________
Top U.S. Online Video Properties* by Unique Video Viewers
December 2007
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers Percent of all
(000) U.S. Internet Users
Total Internet 140,926 76.7
Google Sites 79,041 43.0
Fox Interactive Media 43,915 23.9
Yahoo! Sites 38,214 20.8
Time Warner Network 27,168 14.8
Viacom Digital 24,504 13.3
Microsoft Sites 20,096 10.9
Disney Online 12,256 6.7
ESPN 10,004 5.4
Apple Inc. 9,455 5.1
Amazon Sites 7,734 4.2
________________________________________________________________________
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from December 2007 include:
- 77.6 million viewers watched 3.2 billion videos on YouTube.com (41.6 videos per viewer).
- 40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer).
- Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month, representing a 34-percent gain since the beginning of 2007.
- The average online video duration was 2.8 minutes.
- The average online video viewer consumed 72 videos.
To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate <http://www.comscore.com/boilerplate> .
TV kijken voor de TV... met de PC!
Veoh zei dat van 23m kijkers, 40% naar TV shows kijkt op de PC, tijdens prime time... pretty damn interesting
donderdag 7 februari 2008
MSFT denkt als een kabelaar
MSFT GAAT VOOR CONTENT
was het vroeger de kabelaar die de tollgate beheerde, nu proberen partijen als msft dat te worden. Met mediaroom op de STB, en ownership van key content wordt het net een kabelaar model: beheer de sleutel tot het scherm thuis en beheer een sleutel tot de content, en subs worden naar je toe gedreven...
of is dit een community-driven world waar we zelf bepalen wat we kijken, betalen voor de aansluiting en meedoen aan onze eigen reclame? Ik bedoel: Hyves TV, who needs MSFT?
woensdag 6 februari 2008
HyvesTV
zie ook: Frankwatching
From: Frankwatching, 1 day ago
Yme Bosma, Hyves - iMMovator Cross Media Café - 5 februari 2008 - Hilversum
SlideShare Link
Hyves op TV & TV op Hyves
From: Frankwatching, 1 day ago
Yme Bosma, Hyves - iMMovator Cross Media Café - 5 februari 2008 - Hilversum
SlideShare Link
KPN all-IP
asd
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