Writer’s Strike May be Contributing to Surge in Online Video Viewing Activity
RESTON, VA, February 08, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users watched more than 10 billion videos online during the month, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Top-ranked video property Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
“December represented a considerably strong month for online video viewing,” said Erin Hunter, comScore executive vice president of media and entertainment. “With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void.”
Google Extends Lead in Online Video Market Share
Google Sites once again ranked as the top U.S. video property in December with 3.3 billion videos viewed (32.6 percent share of videos), gaining 1.3 share points versus the previous month. YouTube.com accounted for more than 97 percent of all videos viewed at the property. Fox Interactive Media ranked second with 358 million (3.5 percent), followed by Yahoo! Sites with 340 million (3.4 percent) and Viacom Digital with 238 million (2.3 percent).
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Top U.S. Online Video Properties* by Videos Viewed
December 2007
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos Share (%) of
(000) Videos
Total Internet 10,156,199 100.0
Google Sites 3,314,962 32.6
Fox Interactive Media 358,353 3.5
Yahoo! Sites 340,409 3.4
Viacom Digital 237,689 2.3
Microsoft Sites 180,443 1.8
Time Warner Network 174,079 1.7
Disney Online 123,009 1.2
ESPN 84,839 0.8
Apple Inc. 50,316 0.5
ABC.COM 47,259 0.5
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*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
In total, nearly 141 million Americans viewed online video in December. Google Sites also captured the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo! Sites with 38.2 million.
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Top U.S. Online Video Properties* by Unique Video Viewers
December 2007
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers Percent of all
(000) U.S. Internet Users
Total Internet 140,926 76.7
Google Sites 79,041 43.0
Fox Interactive Media 43,915 23.9
Yahoo! Sites 38,214 20.8
Time Warner Network 27,168 14.8
Viacom Digital 24,504 13.3
Microsoft Sites 20,096 10.9
Disney Online 12,256 6.7
ESPN 10,004 5.4
Apple Inc. 9,455 5.1
Amazon Sites 7,734 4.2
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*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from December 2007 include:
- 77.6 million viewers watched 3.2 billion videos on YouTube.com (41.6 videos per viewer).
- 40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer).
- Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month, representing a 34-percent gain since the beginning of 2007.
- The average online video duration was 2.8 minutes.
- The average online video viewer consumed 72 videos.
To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate <http://www.comscore.com/boilerplate> .
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