donderdag 17 juli 2008

Americans viewed 12bn videos in May 08

surprise surprise, top video destinations on the web are... media companies! (after google/youtube off course) . full story here

People watch online.... yes indeed: TV

full story here

numbers speak for themselves:
-94% of folks with cable or satellite prefer to watch TV on TV above watching TV online
Of those that go online:
- 87% watched content from a TV network web site (interesting) and
- 82% said that they went online to find TV content!

So online is a distribution medium for TV - consumers apparently like online, but the also like to watch it on TV.

So Solocoo is not so loco, I say.

Daily Video Entertainment in 2013 Will Be Less Than 50% Traditional TV

Need I say more?

view full story here

YouTube - Tivo: less than 750k potential users

Dan Rayburn, EVP of Streaming Media (www. streamingmedia.com) in his blog today mentions that only 750k of the 4m Tivo subs have a Series 3 that can yield YouTube. And then, how many have connected to broadband? Most still are only connected via the phone jack apparently


BT invests GBP 1.5bn in fast internet

(article in Dutch) Who said internet capacity is limited. It may be so a bit today, but very unlikely tomorrow. BT invests GBP 1.5 billion (!) to provide 10m UK homes with superfast internet. So, what will they use this bandwith for...

I hope for services like solocoo: video delivered via internet in a highly personalised experience.

Please stop talking..

David Koretz of MediaPost argues in his blog that social networking, blackberries and bleutooth headsets make our world a mile wide and an inch deep. He continues to argue for an integrated approach towards more depth of the advertising approach, using APIs and widgets.

yes, we believe that tapping into a person's deep interest has value for advertisers (I like mountaineering and can't get enough of mountain hardware's gear. so yes, I don't mind them sending me nice climbing movies with their ads in it. I will even forward these to my climbing buddies). Very targetted. inch wide, miles deep?

YouTube on TV.. big deal!

Intersting piece of news re YouTube deal with LionsGate and YouTube.

Frankly, how integrated is YouTube into Tivo? not that much, only the TV input switching problem is addressed, but how to send to friends? or how to market one's YouTube channels (or video) to viewer? Not with Tivo.

Solocoo can do YouTube, fully integrated with TV. Send-a-friend, and allow publishers to market their YouTube content to TV viewers.