35% of adults has watched a TV program via internet

very interesting industry data

TV/WEB STATS

According to a study conducted for the Cable & Telecommunications Association for Marketing (CTAM) by Nielsen:

•  35% of adult broadband users surveyed had watched at least one television program via the internet.
• 82% said they went online to find a specific television program that they had missed when it first aired on TV.
• 87% of those who were seeking out video content online watched television programs directly from a TV network website.
• Online Video watchers typically prefer shorter form clips. 53% like movie trailer. 37% general news. 31% watch comedy. 31% watch sports. 45% dabble with user-generated videos.
• A little more than half of the survey’s participants (51%) said they were online for at least three hours a week in 2007. In 2005,onle 41% spent that much time online.
• Standard TV viewing practices are growing too. Free on-demand programs and movies have risen in usage from 49% in 2005 to 71% in 2007. Paid on-demand usage increased from 46% to 55%.

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