My comments on news that relates to online video and interactive TV. As part of the executive team of Solocoo (www.solocoo.tv) I have noticed that thinking about video consumption and video advertising still is seen as two topics: (1) online video and (2) interactive TV. We at solocoo make this one: a hybrid (online and TV) experience that is social (send friends, blog, be recommended ) etc and finally, finally sets the TV screen free from mass media alone (!).
woensdag 13 augustus 2008
Broadcast TV will surpass newspapers as the largest ad medium in 2008, while total Internet ad spend will surpass broadcast TV in 2011
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