Please stop talking..

David Koretz of MediaPost argues in his blog that social networking, blackberries and bleutooth headsets make our world a mile wide and an inch deep. He continues to argue for an integrated approach towards more depth of the advertising approach, using APIs and widgets.

yes, we believe that tapping into a person's deep interest has value for advertisers (I like mountaineering and can't get enough of mountain hardware's gear. so yes, I don't mind them sending me nice climbing movies with their ads in it. I will even forward these to my climbing buddies). Very targetted. inch wide, miles deep?